Even though I have been writing consistently about product now for more than two decades, including a few books, I have thus far managed to avoid using the term “product sense.” That was not an accident. I have always disliked the term, and I especially dislike the implications.

How does timing impact the success of a new product? What drives good timing? What can we do to analyze our own situation?

Not all 1:1s are made equal, but most of us treat them as a monolith. There are 4 main types of 1:1s, each with its own intended goal or outcome. Here's how to run each type of meeting and make the best use of your time together.

How do you deal with the tension between your go-to-market and product teams as you scale? In this post, I will explore one of the central mechanisms behind that tension.

We have launched our first ever Continuous Discovery Habits Benchmark Survey. And I need your help.

Incentives are the most powerful force in the world and can get people to justify or defend almost anything. When you understand how powerful incentives can be, you stop being surprised when the world lurches from one absurdity to the next.

I’ve seen a lot of takes on the Figma Adobe deal in past week and think most VCs/finance folks misses the point since they don’t really understand the market or tools Adobe and Figma makes. Figma is not a Photoshop killer and Figma didn't put "Photoshop in the cloud".

Comprehensive market knowledge tells you what problems your customers are trying to solve, what they want, and ultimately what new features or products to build. Knowing the competitive landscape helps to set your business apart, allows you to create a strategy to deal with new competitive developments, and helps to arm your sales team to win against the competition. 

Goal cascades combine too many ideas and attempt to do too many jobs. They have shades of driver trees, inputs/outputs, MBO, efforts at empowerment, context sharing, prioritization, tactics, strategy, and strategy deployment. But don’t do any of those well.

A simple but effective system for generating insights about how your potential customers think, what they need, and what they’ll buy. This method has been used both to reject startup ideas and to validate WP Engine before it had any customers (it is now a Unicorn).