A comprehensive guide to product marketing -- from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Why we recommend this

A thorough, approachable book on product marketing. A great read for PMs wanting to improve their marketing chops.

The author of the #1 New York Times bestseller Never Eat Alone redefines collaboration with a radical new workplace operating system in which leadership no longer demands an office, an official title, or even a physical workplace.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

For many readers it might seem surprising to you to see me publish on working from home when I’m such a vocal fan of the magic of co-located teams. But in this situation of COVID-19, with the need to delay the spread as much as possible, it is far more important to keep you, your families, and your communities safe

This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader.

'Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation.

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years.

Looking to become a product manager and launch your product career? Get best practices on leading without authority, building products, and acing your PM interviews that I learned on the job at Amazon, Facebook, and other leading technology companies.

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?”

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success.

Lewis C. Lin — the world's #1 expert on product management (PM) interviews — has updated Decode and Conquer in an all-new third edition. Decode and Conquer is your starting point on how to conquer the most difficult PM interview questions.

From the creator of the CIRCLES, AARM & ESTEEM Methods™, The Product Manager Interview, 4th Ed. gives readers 167 practice questions to improve product management (PM) skills and master the interview. Authored by the world's expert in PM interviews, Lewis C. Lin, the book is ideal for PM roles including:

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy.

Why we recommend this

Seminal work in the area of design thinking and required reading for any PM.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. VOTED #5 Best PM Book, https://www.facebook.com/groups/productmgmt/

The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups.

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief―and this guide gives you the tools and frameworks you need to kick off a digital transformation.