Conversations on Customer Feedback

Conversations on Customer Feedback

There’s no shortage of content and recommendations for digital Product Managers to gather customer feedback, to get out of the building, to talk to our customers… It seems like there’s a myriad of things that we should be doing. However, there isn’t so much on how to put all these pieces together from a PM’s day-to-day point of view, going over things like…

  • how to handle feature requests and unsolicited feedback that’s coming in
  • how to make sense (and decisions) out of customer feedback data?
  • how to approach organizations that don’t value customer feedback
  • how to get access to users when Sales and Account Managers are protective of their relationships with customers and prospects
  • how to work with second and third-hand feedback data that comes from other teams
  • which collection of best practices are used by successful PMs and which pitfalls we should avoid
  • how best to segment our customers and users
  • how can we evaluate the success of features we ship

This is what this resource is about – a collection of anecdotes, tips and advice on how to set up (or improve) an effective customer feedback strategy, throughout the product development cycle.

But because Product Management doesn’t look the same everywhere, I reached out to experienced Product Managers working on many kinds of products, including B2B, Enterprise, B2C and even internal ones. So this is what you’ll find here: 13 audio tracks and transcripts of the conversations I had with 14 Product Managers and Leaders, totaling over 10 hours of content.

There are tons of useful and interesting bits of knowledge that you can listen or read at your own pace here on the site, or subscribe using the form below to get a weekly email (for 7 weeks) with 2 selected interviews and highlights delivered straight to your inbox. I hope you enjoy and learn from it as much as I did.

The conversations

Learn from the incredible people I got to speak with (listed below in alphabetical order):

Ben Newell & Tom Randle

Ben is VP Product and Tom is PM and VP Operations at Geckoboard

➡️ Go to interview

Boaz Katz

Co-Founder and Chief Product Strategist at Bizzabo

➡️ Go to interview

Bruce McCarthy

Founder and Chief Product Person at UpUp Labs, Author of “Product Roadmaps Relaunched“, and President of the Boston Product Management Association

➡️ Go to interview

Ellen Chisa

Co-Founder and CEO of a new startup (previously VP Product at Lola)

➡️ Go to interview

Hannah Chaplin

Co-Founder and CEO at Receptive

➡️ Go to interview

Hubert Palan

Founder and CEO at productboard

➡️ Go to interview

Janna Bastow

Co-Founder of ProdPad and Mind the Product

➡️ Go to interview

Lulu Cheng

Product Manager at Pinterest

➡️ Go to interview

Nils Davis

Product Management Coach and Consultant 

➡️ Go to interview

Nis Frome

Co-Founder and Head of Content at Alpha

➡️ Go to interview

Roger Cauvin

Director of Products at FourLeaf, Dadnab and Cauvin, Inc.

➡️ Go to interview

Shaun Russell

Senior Product Manager at OUTFITTERY (previously PM at Lyst)

➡️ Go to interview

Tony Ulwick

Strategyn Founder and CEO, Inventor, Author and Innovation Thought Leader

➡️ Go to interview