Hi, I’m Daniel Zacarias, a Product Management consultant based in Lisbon.

The human side of making software products fascinates me. On the one hand, getting to understand customers’ problems and needs, driving the process to create something that will let them succeed at what they’re trying to do. On the other hand, dealing with all the internal stakeholders, teams, constraints and decisions that need to happen in order to get the product out the door.

Creating software products is all about working for (and with) other people, making it endlessly fun.

I write about these topics here, with a special focus on creating practical articles and resources that can help you with your daily product work.


If you’re in charge of a product organization and experiencing some growing pains, I can help you with:

  • Create or assess your digital product’s strategy
  • Run design sprints with your team
  • Interview your customers and document their journeys through your experience
  • Improve your existing or new services by creating a blueprint of how they are (or should be) provided
  • Run experiments to validate product and feature ideas
  • Review and improve your Product Management process


I’m very interested to hear from you and the sort of issues you face as a Product Manager / Product Owner. Go ahead and ping me via Twitter or Email.

You can also find me on LinkedIn, Instagram, Flickr, Github and Strava.

If you’re in town, try to come to a Productized meetup or conference, where I curate the Product Management track. There are always great presenters, snacks, drinks, and of course, product conversations.