Mobile fingerprinting obstruction: what's the potential impact?. Mobile marketing and advertising, freemium monetization strategy, and marketing science.

The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces.

While we wait for the expansive, elevated, lofty vision of the metaverse to materialize, we’re left to face a much more vulgar reality: that digital advertising is the economic engine of the internet.

GoPractice spoke with Andrey Novoselsky, the head of advertising at VK (the biggest social network in Russia) from 2014 to 2021.