Leveraging testing the real world to build better products

The goal of testing a lot of growth ideas is not to find a lot of things that work. The goal is to find your points of leverage as quickly as possible and focus your limited resources.

The creation of a Product does not happen overnight, and for it to be successful, it is necessary to have a concrete basis on how to work its management. For Products with high traffic or more mature, it is worth mentioning the need for A / B tests to evolve it. In fact, this is one of the strategies used by Product Managers and that brings enormous advantages to the business, in addition to being a practice that ends up benefiting users in the end.